First Choice Flooring - Customer Review!

Five Star Service
City: Denver
Project: Carpet - Install
The installation crew he sent to our home was neat and courteous, and the job they did exceeded our expectations. I would highly recommend "First Choice Flooring". As a matter of fact, we came back a few weeks later and bought some hardwood flooring, and some ceramic tile for other areas of our home!

SmartStrand Carpet

Mohawk leads innovation in sustainable flooring with SmartStrand® carpet with DuPont™ Sorona® renewably sourced polymer. In a partnership with DuPont, this carpet exclusively offers fiber made with Bio-PDO™ (the key Sorona® ingredient), which is produced from corn sugar.

By utilizing this new ingredient, 37 percent of Sorona® is being made from renewable resources. This marks the first time that a luxuriously soft carpet offers durability and stain protection, while also making less of an environmental impact!

Mohawk Industries

SmartStrand ® Zoo Challenge!

Everyday the carpet in your home must withstand the rigors of children, pets, spills, and constant foot traffic. Homeowners rave about the durability and resiliency of SmartStrand with DuPont Sorona renewably sourced polymer carpet- but will animals love it just as much? To prove that SmartStrand is the choice for your household, Mohawk will put this carpet up against the largest land mammal on the planet- the African elephant!

After successfully surviving Ricko the Rhino in the original challenge, watch the action this October to see if SmartStrand carpet can once again remain victorious against the biggest mess-makers on Earth- If SmartStrand can handle this wildlife, it can handle your wild life!

Smartstrand Zoo Challenge

Rethink Carpet?

Rethink Carpet

For the first time, there’s a carpet that provides both unparalleled performance and environmental benefits…

SmartStrand with DuPont Sorona renewably sourced polymer offers a combination of permanent built-in stain protection, superior durability and amazing comfort. SmartStrand® features permanent engineered-in stain protection that doesn’t wash, wipe or wear off. This means fast, thorough removal of spills and stains with no harsh sticky chemicals or treatments.

I will not Fear…

SmartStrand Sorona

You’ve always enjoyed the look and feel of carpet. But there’s a little voice inside that wonders whether it will hold up to everything life has to offer…

That’s why we created SmartStrand® with DuPont™ Sorona® renewably sourced polymer, the next generation of carpet fiber that delivers fashion without fear.

SmartStrand® is also exceptionally soft and colorfast. And it is incredibly durable, standing up to soil, traffic and even furniture marks.

Extraordinary Warranties!

So confident are we of SmartStrand’s superior performance against time‐honored nylon, Mohawk offers extraordinary warranties that other carpets simply do not…

Mohawk Warranty

  • Lifetime Stain Protection (covers bleach and pet urine)
  • 20 Year manufacturing defects
  • 15 Year soil protection
  • 12 Year abrasive wear protection
  • 12 Year texture retention protection
  • 12 Year fade resistant protection