First Choice Flooring - Customer Review!

Five Star Service
City: Denver
Project: Carpet - Install
We are still pleased with all of our carpets throughout the house! Even though these were done 2 yrs ago, they do not show wear at all. The installer was great to work with!
Mohawk was always the best carpet, I can say they still are, and First Choice Flooring is my First Choice.
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7 Costly Misconceptions

Misconception #3: All warranties and guarantees are the same

No. For example, two stores may have the same product, but one store offers a 5-year stain warranty and the other offers a 10-year stain warranty.

Also, installation warranties are very different. Many stores offer only a 1-year installation warranty (or NO installation warranty). I offer a LIFETIME installation warranty at all products sold at First Choice.

I also offer a No Regrets Guarantee. If you don’t like the flooring, I’ll replace it free within the first 30 days. (I’ll give you more details about this a little later on.)

But always keep in mind that most stores have some kind of warranty. The question is, will they honor their warranty if there’s ever a claim? Or, will they play the “Delay Game” and hope you give up and go away, and force you take legal action to MAKE them honor their warranty?

The only way you can know ahead of time is to work with an honest, local dealer, and ALWAYS get a list of references.

Misconception #4: You should choose the flooring material THEN locate a dealer

No. This can be a problem for two reasons.

  1. There are literally thousands of products on the market. Trying to sift through all of them can take weeks. Work with a dealer who has your best interest in mind and who can help you do the sifting. This will save you many frustrating hours and make the process less stressful.
  2. There are so many new and improved products coming out that it’s really a full time job just keeping up with it all. You might select a product to solve a flooring challenge, not aware that there is another product that will do a much better job for the same money. My sales staff and I dedicate hundreds of hours each year educating ourselves on the industry so we can make the best recommendations to you.

A competent, professional dealer will ask lots of questions to help determine the best flooring for you. We use our “Free in Home Estimate” to take you through a series of questions. Based on your answers, we can quickly narrow your search to the best floor covering for YOU.

The best way to find floor covering is to choose a dealer you can trust and work with them to help find the flooring that’s best for you.

Misconception #5: The Company that quotes you the lowest price is the company you should choose

No. There are two problems with this approach.

  1. There are many dishonest, unethical dealers who will quote low prices up front in order to get your business. Then they make you “pay” for the low price in several ways:
    • They install a lower quality product than you originally paid for, but don’t tell you. (This is called bait-and-switch.) It’s virtually impossible to tell that they’ve done this until 6-12 months later when the carpet begins to show wear and/or fall apart.
    • They cut corners on installation costs by hiring “cheap,” non-certified, improperly trained installers.
    • They don’t honor their written warranties. If you ever make a claim, they play the “Delay Game” because they can’t afford to honor their warranties. They hope you will give up and go away. The only way you can get them to honor the warranty that you paid for is to take legal action!
  2. Many dealers through their advertising have promoted the myth that price is the only consideration. This is especially true of the big-box, “Discount”, “Bargain Corral”, “????-Depot”, “Big Box” stores. While price is important, overall value is even more important.

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