We are not the Cheapest. . .We are the Absolute Best! Don't take Our Word for it - Check Our Testimonials. . .Look at Our Work!!!

3 Dirty Little Secrets…

Dirty Secret #1: Uses Non-Certified, Uninsured Installers

In order to offer “cheap price”, dealers will cut costs by hiring non-certified, uninsured installers who are not trained properly. Since they pay them so poorly, these kinds of unethical dealers have a high turnover rate: they are constantly having to replace installers. So they cut corners on things like training, certification and criminal background checks.

Any installer you allow into your home should provide you with a government I.D. (Driver’s license, state I.D., etc.), and should be able to speak your native language. It’s vital that you be able to communicate with your installer.

-Dirty Secret #2: Uses “Independent Installers” who have no loyalty to the dealer

Unethical, “Fly-by-Night dealers”, “Discount Carpet Stores”, “Bargain Corrals”, and “Mega-Depot” stores will hire just about anybody who will agree to work for “slave” wages. These installers operate “independently” from the dealer, and don’t care about warranties, guarantees, or earning repeat business. Because they are underpaid they are only interested in “rushing” through your job so they can hurry on to the next one.

It’s not uncommon for dealers who use these kinds of dealers to make YOU deal with the installer if something goes wrong.

Honest, professional dealers sometimes have installers as employees, and sometimes as sub-contractors.

HOWEVER…whether using employees or subs, ethical dealers always keep close relationships with their installers. They do this through training, certification, regular staff meetings, and by paying them a good wage. This prevents high turnover, so the dealer is able to maintain healthy, long-term relationships with their installers. The installers are loyal to the company, and are committed to the warranties and World Class Customer Service offered by the dealer. The installers then have a vested interest in doing a good job for you, the consumer.

Ethical dealers NEVER, under any circumstances make you deal with the installer if there is an issue with the installation. They realize that it’s THEIR job to make sure the installation is done correctly. Not yours.

Dirty Secret #3: No Installation Warranty at ALL…

A store may have a warranty on the flooring, but not the installation. They simply hope you will be dazzled by the flooring warranty, and overlook the fact that there is no warranty on the installation.

If they do offer an installation warranty, it may be severely “limited.” It might only be good for 1 year, or as little as 30 days! And remember, even if a “Wholesale Dealer” has a warranty they may not honor it, and instead play the “Delay Game”!

I offer a Free Lifetime Installation Warranty at First Choice. You NEVER have to worry about something going wrong with the installation. If it does, we fix it FREE! And we do it quickly.


Customer Testimonial!

Five Star Service
City: Louisville
Project: Carpet - Install First Choice Flooring had a superior product at an affordable price. Customer Service was excellent! We will be using First Choice Flooring for future projects and recommend them to everyone we know.