First Choice Flooring - Customer Review!

Five Star Service
City: Littleton
Project: Carpet - Install
The best decision I ever made! These guys go the extra mile. They said they would be here at a certain time and they were. They have an A+ Reliabilty Rating at the Better Business Bureau! I would definitely refer them to my friends and relatives.
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Four Predatory Tactics

Predatory sales tactic #3—Making false or misleading claims

One way this happens is when a “salesperson” claims that a carpet is “stain proof.” Modern science has helped us make carpets that are pretty amazing at resisting stains. However, we still haven’t reached the point where we can make carpet “stain proof.” And because of this, NONE of the manufacturer’s warranties make this claim. They all say “stain resistant.”

If you ever hear a salesperson call a carpet “stain proof,” they either lack training, or they are unethical. Either way, find another store.

Another misleading claim is “invisible seams.”

Here’s the rule of thumb for seams: short pile or “looped” carpets tend to show seams more than deep or “cut” pile. In order to make the sale, a dishonest or incompetent salesperson will promise “invisible seams” even with short or loop pile carpet. It’s only after the carpet is installed that you find out you weren’t told the truth.

A competent, ethical dealer will give you an honest assessment about the visibility level of seams for the different styles you are considering. That way you can make an informed decision BEFORE the carpet is installed.

Predatory Tactic #4: Not honoring their warranty

Warranties protect you in three ways:

  1. Defect Warranty. Sometimes even the best manufacturers send out a product that has a defect. One mark of a quality manufacturer is not that they never accidentally send out a defective product, it’s that they replace it at no cost to the client. This is called the “defect warranty” and it simply protects you in case this happens.

    2. No matter what you’re buying (toaster, TV, computer, floor covering, etc.), any honest, ethical company will replace it or fix it if it’s defective. This is just good, old-fashioned business decency, and it’s how I operate First Choice.

  2. Installation warranty. Floor covering is installed or “manufactured” at your home. No two installations are the same. It’s a complicated process that requires a lot of training. Installers are human beings, and because floor installations are so complex, even the best installers can make a human “error” sometimes. But YOU shouldn’t have to pay for the error. The installation warranty protects you in case a mistake is made during the installation.
  3. Stain Warranty. Stain Warranties work a little like an “insurance policy” if you accidentally spill something on your carpet that won’t come out. There are different “levels” of stain warranty. A typical stain warranty might last five years, but many stores give you the option to purchase 10 year, 15 year, and even lifetime warranties.

    4. Warranties are critical! I believe in warranties and offer them on all my products. You should never, ever buy floor covering without getting a written warranty beforehand.

    Virtually every dealer offers some kind of warranty or “guarantee.” But here’s the problem…

    WARNING: Unethical, bait-and-switch, “discount” dealers might offer a warranty to get you to buy, but if a problem comes up they simply refuse to honor the warranty that you paid for!!!

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